Local SEO / useful visibility in the places you serve

I build local SEO around the places you serve.

I keep affordable local SEO services focused on the work that helps nearby customers find and choose your business.

Randi Bagley standing over a digital city map with local search routes and location signals
Local search /The map, the site, and the business profile should tell the same story.

A practical starting point

I make the local search trail easier to follow.

I have done hands-on client work in organic search since 2013. Local and regulated industries make up a large part of that work, so I pay close attention to the details that connect a business to a city, a service area, and a real customer visit.

What I work on

Search signals that make sense together.

  • Google Business Profile setup and optimization
  • Categories and services
  • Photos and posts cadence
  • Review generation and response
  • NAP consistency and citation cleanup
  • Service and city page architecture
  • Local pack visibility
  • On-page work for location intent
  • Internal linking between service and location pages
  • Schema for local business and service pages
  • Local link and digital PR opportunities
  • Tracking calls, form fills, and direction requests in Search Console and Analytics

What you get

A clear order of operations.

  1. Findings ranked by impact
  2. The specific pages and profiles affected
  3. A plain-language explanation
  4. A prioritized fix list
  5. A monthly reporting view that ties rankings, calls, form fills, and store visits together

I implement the work and keep the reasoning visible as we move through it. That focused order is what keeps affordable local SEO services practical: I scope the audit, prioritize the fixes, and implement them in order of impact.

How it works

A local SEO process you can follow.

I keep the sequence short, visible, and connected to the work that gets implemented.

01

Audit

I review the site, profile, market, and local search signals.

02

Review call

We talk through what I found and what matters to the business.

03

Prioritized plan

I put the highest-impact pages, profiles, and fixes in order.

04

Implementation

I make the work or coordinate the pieces with your team.

05

Monthly reporting

I connect search visibility to the actions that matter locally.

Who this is for

Businesses with a real place, route, or service area.

I work with owner-operators and small teams in the trades, including plumbing, HVAC, roofing, electrical, and contracting. I also work with multi-location retail, including dispensaries, self storage, and senior living, plus businesses with a considered purchase and local or regional intent.

Many of these clients pay a directory or lead broker for leads that used to arrive on their own. Advertising is restricted or too expensive in some of these categories, so the site, profile, and local signals need to carry their share of the work.

I do not offer guaranteed rankings or fixed timelines. I offer a clear diagnosis, a prioritized plan, implementation, and reporting that stays close to the business.

A useful next step

Bring me the local search trail. I’ll show you where it can get clearer.