Randi Bagley

Press / 2026

Press and Media Kit for Randi Bagley, SEO and AI Search Strategist

Everything here is cleared for publication. Use any of it without asking.

01 / deadline contact

Media Contact

Typical response time
within one business day
Mail
PO Box 90045, Wyoming, MI 49509
Available for
interviews, written commentary, background briefings, podcast appearances, expert quotes on deadline
Time zone
Eastern

02 / accuracy

How to Refer to Me

Name to use in print
Randi Bagley
Title
SEO Specialist and AI Search Strategist
Company
Evergreen Digital
Location
Grand Rapids area, West Michigan
Pronouns
she/her

Randi Bagley works in cannabis marketing as an industry professional. She is not a medical cannabis patient, caretaker, physician, or researcher. Please do not characterize her as any of those.

03 / copy-ready

Ready-to-Use Bios

25 words

Randi Bagley is an SEO and AI search strategist in West Michigan. She has worked in search since 2013 and writes about AI search at randibagley.com.

50 words

Randi Bagley is an SEO and AI search strategist based in West Michigan. Self-taught since 2013, she specializes in AI search visibility, local SEO, and link building, with four years focused on cannabis and CBD brands. She works at Evergreen Digital and writes about search and AI at randibagley.com.

100 words

Randi Bagley is an SEO Specialist and AI Search Strategist based in West Michigan. She taught herself SEO in 2013 while working as a tow truck dispatcher and has spent the decade since on organic search, technical fixes, and link building for businesses that have to earn every visitor. Since 2020 she has worked heavily with cannabis and CBD brands, a sector locked out of paid advertising where organic search carries the entire business. She now focuses on how ChatGPT, Perplexity, Gemini, and AI Overviews choose and cite sources. She writes about search and AI at randibagley.com.

04 / full bio

About Randi Bagley

Randi Bagley is an SEO Specialist and AI Search Strategist at Evergreen Digital, working from West Michigan.

She got online in 1997 at eleven and a half years old, in the era of dial-up modems and AOL discs in every magazine, and never really left. The career came later. In 2013 she was working as a tow truck dispatcher, taking calls from people having the worst day of their week, and started teaching herself SEO in the gaps between them. No degree, no certification, no mentor handing over a playbook. She read, tested, broke things, rebuilt them, and did it again for the next eleven years.

Today her work covers AI search visibility, local SEO and Google Business Profile optimization, link building, and the technical cleanup underneath sites that were built fast and never maintained. Since 2020 a large share of that work has been for cannabis dispensaries and CBD brands, an industry banned from most advertising platforms, where organic search has to carry the whole business. That constraint shaped how she works. When paid traffic is off the table, nothing gets to be decorative.

Her current focus is how generative search systems select and cite sources. She has been through enough algorithm shakeups to recognize the pattern underneath the panic. The delivery method changes and the fundamentals hold.

Alongside agency work she built CannaMapR, a cannabis business directory that hands out free dofollow links because getting a link in that industry is brutal, and Green Grove Bud, an education site answering the questions people are too shy to ask in a dispensary. She volunteers her digital strategy work for Second Chance Cats of West Michigan.

She plays an unreasonable amount of World of Warcraft and maintains an alt army she refuses to apologize for. There is real overlap between raiding and running search campaigns. Both reward preparation, patience, and people who read the mechanics before they charge in.

05 / citable facts

Fact Sheet

Practicing SEO since
2013
Self-taught
no formal degree or certification in the field
First job when she started learning SEO
tow truck dispatcher
First online
1997
Cannabis and CBD SEO focus since
2020
Current role
SEO Specialist and AI Search Strategist, Evergreen Digital
Based in
West Michigan, Grand Rapids area
Founder of
CannaMapR, a cannabis business directory offering free dofollow listings
Founder of
Green Grove Bud, a cannabis education site for consumers
In development
WorkFromWeed, a remote cannabis jobs board
Volunteer work
digital strategy for Second Chance Cats of West Michigan, sccatswm.org
Also writes about
gaming, at Neav Games
Primary publication
randibagley.com

06 / conversation starters

Topics and Expertise

  • How AI search engines choose and cite sources, and what that means for publishers.
  • Google AI Overviews and their effect on blog traffic.
  • Why AI ranking tools oversell what they can measure.
  • How large language models actually work, explained for business owners.
  • The argument that AI is changing SEO rather than ending it.
  • Marketing an industry that is banned from paid advertising.
  • Local SEO and Google Business Profile optimization for multi-location businesses.
  • Link building and digital PR in restricted industries.
  • Building a career in search with no degree and no credentials.

07 / provided image

Headshot

Randi Bagley, SEO Specialist and AI Search Strategist
Randi Bagley. Photo provided by subject, free to use with any coverage. Credit line required: none.
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08 / byline archive

Selected Writing

09 / current projects

Projects

  • CannaMapRA cannabis business directory where every listing carries a free dofollow link, built because earning links in this industry is unusually hard.
  • Green Grove BudPlain-language cannabis education for consumers who want answers without a sales pitch.
  • Second Chance Cats of West MichiganVolunteer SEO and digital strategy for a West Michigan cat rescue.

10 / direct links

Connect