Ranking tracking / see what moved and why
I track the search visibility that keeps your business in the conversation.
I track organic rankings, AI citations, traffic, and revenue for businesses that need a clear read on search visibility and the next move.
A practical starting point
I read the signals behind the ranking.
I have done hands-on client work in organic search since 2013, with cannabis and CBD specifically since 2020. I work with Google Analytics, Google Search Console, Ahrefs, and Semrush to see what moved and connect it to the pages, people, and business decisions behind the data.
Choose your next step
What I track
The search questions your business needs answered.
- Where a site ranks for the keywords that matter
- Movement after a Google update
- Top pages gaining and losing visibility
- Keyword groups organized by intent
- Branded compared with non-branded search
- Presence in local packs, featured snippets, and Google AI Overviews
- Which AI systems reach the site and where the brand gets named in AI answers
- Competitor visibility on the same queries
- The traffic and revenue those queries actually produce
What you get
A report that gives the numbers a job.
- A baseline before any work starts
- Tracking set up for the keywords and AI queries that matter
- A monthly report that ties rankings, AI citations, organic traffic, and revenue together
- A plain-language explanation of what moved and why
- A prioritized list of what to do next
I read the data myself and explain it without an SEO decoder ring.
Search Everywhere Optimization
AI citations belong beside rankings.
I think AI citations belong in the same report as rankings because people move between search results and AI answers during the same decision.
Search Everywhere Optimization treats traditional rankings and AI answers as one program. I track the AI crawler and citation activity in the same view as rankings, so the work follows how people find, compare, and remember a business.
How it works
Start with a baseline. Keep the next move clear.
I keep the reporting close to the questions your business needs to answer.
Baseline and tracking setup
I establish the starting view and set up the keywords, competitors, and AI queries worth watching.
Monthly reporting
I connect rankings, AI citations, organic traffic, and revenue in one readable report.
Review call
We talk through what moved, what caused it, and what deserves attention now.
Next actions
You leave with a prioritized list that fits the people and time available to implement it.
Who this is for
For teams that need the search picture explained.
I work with regulated and claim-sensitive businesses, dispensaries and cannabis brands, local service operators, ecommerce and specialty retail, and small teams where the owner or one generalist handles marketing.
This matters when traffic drops after a Google update with no explanation, a competitor outranks you on the queries you care about, or a competitor comes back as the answer when you ask an AI assistant about your own category.
I have done hands-on client work in organic search since 2013, with cannabis and CBD specifically since 2020. I bring the tracking and interpretation, and I work alongside the people responsible for broader strategy and implementation.
Guaranteed rankings and fixed timelines are outside what I offer. Search responds to the site, the market, the work that gets implemented, and changes made by search engines. No tool or dashboard replaces judgment.
A useful next step